Movies for Juniors will be available at 69 Cineworld sites across the country.
The first film to be screened as part of Movies for Juniors is Cheaper By The Dozen 2 which sees Steve Martin and Bonnie Hunt return as heads of the Baker family. While on holiday they find themselves in competition with a rival family of eight children, headed by superdad Eugene Levy. Other films that will be screened over the forthcoming weeks include The Chronicles of Narnia, March of the Penguins, Shrek 2 and Madagascar.
Steve Wiener, Chief Executive, Cineworld Cinemas commented: "Movies for Juniors is excellent value for money and is a great way to introduce children to the exciting world of film.
"Every week children will get the opportunity to see some of the best kid's films, which they may have missed the first time round, in the luxury of the big screen."
For further information about the cinema and to book tickets for Movies for Juniors call the dedicated booking line on 0871 200 2000 or visit cineworld.co.uk.